Our Businesses

Value Pricing. Reduce inefficiencies in the supply chain using technology to deliver better value to the customers. We deliver more value to customer in the form of discounts that have increased from up to 10% to up to 20% of the maximum retail price. We cater to a wide range of customers, including discount seekers, customers with urgent needs and customers who value convenience.

Convenience and Fulfilment. We focus on offering convenience to our customers by making a wide range of products available across our offline and online channels. Our customers can either visit our extensive network of stores, or access our offerings online, through our website and mobile application, with the option of either picking up products at the store or having it delivered to them. We believe that we have been able to develop a better understanding of our customers' requirements through (i) years of operational experience, (ii) active customer engagement, and (iii) real time data analytics platform. This has allowed us to stock the appropriate selection and target high fill rates.

2-hour delivery capability. With our wholly-managed and operated last-mile delivery infrastructure from our stores, we were able to deliver our customers' online purchases within two hours of purchase, in select cities. These services were started in the financial year 2021, and recent pilots conducted in July, 2021, have showed promising results where 93% of online delivery purchases were delivered within two hours in select micro-markets of Hyderabad.

Engagement. Our stores present a consistent and uniform customer experience of offering genuine and good quality pharmaceutical products and fast-moving consumer goods at affordable prices. Our stores are operated by trained staff, who are aided by our real time data customer analysis and data, that we believe results in high levels of customer engagement.